I bought a 1969 edition of the Montgomery
Ward Christmas catalog on eBay. It was the year I turned 11 years old, and was also the year of the Apollo 11 moon landing. Remembering how
I eagerly awaited those pages filled with advertisements for model airplanes, boats, guns, Erector sets, and countless other things, I figured
it might be nice to look through one again. Here is the 1969 Sears Christmas
, too. Enjoy!
Here on page 402 of the Montgomery Ward 1969
Christmas catalog is a special type bar print head for the company's 'Signature' line of electric typewriters that permits special characters for
engineering, mathematics, international language, and medicine. If you look down the page here, you'll see a red key on the keyboard that
activates the Dial-A-Type type bar. The 'type bar,' BTW, is the arm with the embossed character on the end that strikes the inked ribbon to
print a character on the paper. Although I could not find any instructions online, it appears the two rows of characters are accessed with
the normal and shifted key presses, and a twist of the Dial-a-Type head selects which pair of characters is used.
The $12.50 price for the Dial-A-Type in 1969 is the equivalent of $80.84 in 2015 according to the U.S. Bureau of Labor Statistics'
Therefore, if you needed to have all four Dial-A-Type heads on-hand, it would cost you $50 in 1969 dollars, or a whopping $323.36 in 2015.
That really make you appreciate the advent of software-based typewriting!
Here is another website with an actual photo of a Brother Dial-A-Type key.
Dial-A-Type special character type bar head for typewriter from the 1969 Montgomery Ward Christmas Catalog
Signature Electric Typewriter & Adding Machine from the 1969 Montgomery Ward Christmas Catalog
Signature Electric Typewriters from the 1969 Montgomery Ward Christmas Catalog
Posted December 28, 2015