Billy Blastoff
1969 Sears Christmas Wish Book

Sears 1969 Christmas Wish Book CoverI bought a 1969 edition of the Sears, Roebuck & Co.'s Christmas Wish Book on eBay. It was the year I turned 11 years old, and was also the year of the Apollo 11 moon landing. Remembering how I eagerly awaited those pages filled with advertisements for model airplanes, boats, guns, Erector sets, and countless other things, I figured it might be nice to look through one again. Here is the 1967 Montgomery Ward Christmas Catalog, the 1969 Montgomery Ward Christmas Catalog and the 1969 Sears Christmas Wish Book. Enjoy!

Billy Blastoff from the 1969 Sears Christmas Wish Book - Airplanes and RocketsHere on page 501 of the Sears 1969 Christmas Wish Book are Billy Blastoff and accessories. As with the Major Matt Mason action figures from Mattel, this fit in perfectly with the Space Race era that surrounded the Apollo 11 landing on the moon just months before.

"Major Matt Mason was an action figure created by Mattel, an astronaut who lived and worked on the moon. When introduced in 1966, the figures were initially based on design information found in Life Magazine, Air Force Magazine, Jane's, and other aviation- and space-interest periodicals. Later, the line would attempt to transition into the realm of science fiction." - Wikipedia

BillyBlastoff Auction on eBay - Airplanes and RocketsUse the U.S. Bureau of Labor Statistics' inflation calculator to see what items cost in today's dollars. That $10.99 Billy Blastoff Outfit would cost $65.30 in 2010 money.


These are collectibles that can bring a fair price. time to go through your attic!




Posted January 15, 2011


Sears 1969 Christmas Wish Book Pages:

.22 Caliber Rifles & BB Guns
AM-FM Clock Radios
Billy Blastoff
Color Televisions
Cox F4U Corsair
Cox Dune Buggy
Cox Sea Bee Boat
Erector Set
G.I. Joe Astronaut

Major Matt Mason
Peanuts, Astronaut Snoopy Toys
Slot Car Race Track Sets
Visible V-8 Engine
Wish Books from Sears, Ward, JC Penny