Vintage Gilbert Erector Sets
1969 Sears Christmas Wish Book

Sears 1969 Christmas Wish Book CoverI bought a 1969 edition of the Sears, Roebuck & Co.'s Christmas Wish Book on eBay. It was the year I turned 11 years old, and was also the year of the Apollo 11 moon landing. Remembering how I eagerly awaited those pages filled with advertisements for model airplanes, boats, guns, Erector sets, and countless other things, I figured it might be nice to look through one again. Here is the 1967 Montgomery Ward Christmas Catalog, the 1969 Montgomery Ward Christmas Catalog and the 1969 Sears Christmas Wish Book. Enjoy!

On page 511 of the Sears 1969 Christmas Wish Book are a few Erector Sets. This was probably the year (±a few) that I got my first Erector Set. It had quite a lot of parts, including a motor. Although I already had a natural interest, it was gifts like this that helped nurture what would become a life-long pursuit of things mechanical and electrical, eventually leading to my earning an electrical engineering degree.

Gilbert Erector Set #3, circa 1969 - Airplanes and RocketsPhilip with Erector Set helicopterHere is my son, Philip, with a helicopter that I built for him from an Erector Set we gave him for Christmas back around 1990. To the right is Erector Set #3, similar to the one I received for Christmas in 1969, that I bought on eBay.

Erector Set in Sears 1969 Christmas Wish Book - Airplanes and RocketsUse the U.S. Bureau of Labor Statistics' inflation calculator to see what items cost in today's dollars. That $16.99 Erector Set would cost $101.25 in 2010 money.

See the Gilbert Erector Set advertisement in the December 1935 issue of Boys' Life magazine.

Erector Sets from the 1969 Sears Christmas Wish Book

 

 

Posted November 20, 2010

 

 

 

 

 

Sears 1969 Christmas Wish Book Pages:

.22 Caliber Rifles & BB Guns
AM-FM Clock Radios
Billy Blastoff
Color Televisions
Cox F4U Corsair
Cox Dune Buggy
Cox Sea Bee Boat
Erector Set
G.I. Joe Astronaut
Lite-Brite

Major Matt Mason
Minibikes
Peanuts, Astronaut Snoopy Toys
Planetarium
Slot Car Race Track Sets
Telescopes
Televisions
Visible V-8 Engine
Wish Books from Sears, Ward, JC Penny