Major Matt Mason
1969 Sears Christmas Wish Book

Sears 1969 Christmas Wish Book CoverI bought a 1969 edition of the Sears, Roebuck & Co.'s Christmas Wish Book on eBay. It was the year I turned 11 years old, and was also the year of the Apollo 11 moon landing. Remembering how I eagerly awaited those pages filled with advertisements for model airplanes, boats, guns, Erector sets, and countless other things, I figured it might be nice to look through one again. Here is the 1969 Montgomery Ward Christmas catalog, too. Enjoy!

Here on page 500 of the Sears 1969 Christmas Wish Book are Major Matt Mason accessories. As with the G.I. Joe Astronaut's "Spacewalk" Outfit, this was in tune with the great Space Race of the era.

"Major Matt Mason was an action figure created by Mattel, an astronaut who lived and worked on the moon. When introduced in 1966, the figures were initially based on design information found in Life Magazine, Air Force Magazine, Jane's, and other aviation- and space-interest periodicals. Later, the line would attempt to transition into the realm of science fiction." - Wikipedia

Use the U.S. Bureau of Labor Statistics' inflation calculator to see what items cost in today's dollars. That $6.99 G.I. Joe Astronaut's "Spacewalk" Outfit would cost $41.53 in 2010 money.

Major Matt Mason in Sears 1969 Christmas Wish Book  - Airplanes and Rockets

 

 

Posted January 15, 2011