Here on page 380 of the Sears 1969 Christmas Wish Book is a selection of higher-end color television sets. For a mere $629.95 you could own a 23" color television with instant-on technology. That was a big deal at the time. I can remember our old POS black & white set taking seemingly forever to heat up. If you were an early adopter of couch potato technology, an extra $100 got you a remote control handset - what a deal!
bought a 1969 edition of the Sears, Roebuck & Co.'s Christmas Wish Book off of eBay. It was the year
I turned 11 years old, and was also the year of the Apollo 11 moon landing. Remembering how I eagerly
awaited those pages filled with advertisements for model airplanes, boats, guns, Erector sets, and countless
other things, I figured it might be nice to look through one again. Here are a few of the pages the
I scanned. Enjoy!
According to the U.S. Bureau of Labor Statistics' inflation calculator, the $729.95 price tag of the 23" color TV and remote would equal $4,556.80 in 2012 money! In 2012 you can buy a full-featured 60" widescreen TV and have money left over to build out a home theater.
Sears 1969 Christmas Wish Book Pages:
Color Television Sets from the 1969 Sears Christmas Wish Book