Airplanes and Rockets' history & copyright Google search American Modeler Air Trails American Aircraft Modeler Young Men Hobbies Aviation Flying Aces Saturday Evening Post Boys' Life Hobby Distributors Amateur Astronomy Engines & Motors Balsa Densities Silkspan Covering Comics Electronics My Models Model Aircraft Articles Plans Model Boat Articles Plans Model Car Articles Plans Model Train Articles Plans 1941 Crosley 03CB Radio Model helicopter articles & plans Crosswords Model Rocket Articles Plans Restoration Projects Photos Peanuts Collection Model Aircraft Articles Plans Sitemap Homepage Hints and Kinks Amateur Radio Archives of the homepage R/C Modeler Electronics About Airpleans and Rockest, Disclaimer, Terms of Use Model Topics Please Donate to Airplanes and Rockets Parole Plaza, Annapolis, Maryland Hobby Items for Sale Airplanes and Rockets Hero Graphic

Plastic Scale Model Kits - Airplanes and Rockets

Mobilgas Socony-Vacuum Aviation Fuel
September 10, 1945 Life Magazine

September 10, 1945 Life

September 10, 1945 Life Cover - Airplanes and Rockets[Table of Contents]Wax nostalgic about and learn from the history of early technology. See articles from Life magazine, published 1883-1972. All copyrights hereby acknowledged.

Throughout World War II, American companies produced lavish, full-color advertisements for magazines to let the public know how the war effort was being aided by their products. Part of the motivation was probably to ease the suffering most people were experiencing through rationing of gasoline, food staples like flour and sugar (and coffee), and the scarcity of new products and replacement parts as priority was given to supplying our military's efforts to beat back and defeat the Communist, Socialist, Nazi regimes across Europe, Africa, and the South Pacific. Mobilgas, Mobileoil, and other such variations on the Mobile name were major players in the energy industry at the time this advertisement appeared in Life magazine. Not knowing what the "Socony-Vacuum" part of the label meant, I did a search and found this on the Exxon website: "The flying red horse was first used by Vacuum Oil in South Africa in 1911. In 1931, when Vacuum merged with Socony, the red Pegasus – a symbol of speed and power – was adopted as its U.S. trademark. In 1968, Mobil adopted new-look Pegasus service stations. The red Pegasus remains among the most recognized corporate symbols in American petroleum history." I wouldn't bet much money on the last statement. My guess is almost nobody under 40 years old could tell you what it is.

Mobilgas Socony-Vacuum Aviation Fuel Ad

Mobilgas Socony-Vacuum Aviation Fuel, September 10, 1945 Life - Airplanes and RocketsBombs Away! .. Then a Flying Horsepower Getaway!

From Socony-Vacuum Aviation Fuel Developments - New Super Power for U. S. Warplanes ..

New Car-Power for You ... Postwar!

Over the Target - Flying r Horsepower whips U.S. warplanes in for the kill and away with breath-taking speed!

Flying Horsepower is dazzling new climbing, maneuvering and bomb-carrying power resulting from Socony-Vacuum developments in super aviation fuels!

Super war-power today - what will it mean in your car postwar?

Just the quickest-acting, most effortless performance you've ever known! ... Flashing pick-up, greater pull, instant engine response!

The same super-fuel developments - the same super-power ingredients - will be used in a wonderful new postwar Mobilgas that delivers Flying Horsepower! That's our promise - backed by the world's greatest catalytic cracking experience and capacity!

Socony-Vacuum oil Col, Inc.

and Affiliates: Magnolia Petroleum Co.,

General Petroleum Corporation of Calif.

Official U.S. Navy Photo

After Victory - Mobilgas Socony-Vacuum for Flying Horsepower



Posted December 2, 2023

About Airplanes & Rockets 

Kirt Blattenberger, Webmaster - Airplanes and RocketsKirt Blattenberger

Carpe Diem! (Seize the Day!)

Even during the busiest times of my life I have endeavored to maintain some form of model building activity. This site has been created to help me chronicle my journey through a lifelong involvement in model aviation, which all began in Mayo, MD ...

Copyright  1996 - 2026
All trademarks, copyrights, patents, and other rights of ownership to images and text used on the Airplanes and Rockets website are hereby acknowledged.

Homepage Archives  |  Modeling News Archives


Kirt Blattenberger


Family Websites:

RF Cafe

Equine Kingdom

Model Aircraft Museum, AMA - Airplanes and Rockets

Rocket Kits + Accessories - Airplanes and Rockets

Plastic Scale Model Kits - Airplanes and Rockets

Academy of Model Aeronautics (AMA) - Airplanes and Rockets

Academy of Model Aeronautics

Tower Hobbies logo - Airplanes and Rockets

Tower Hobbies

Horizon Hobby logo - Airplanes and Rockets

Horizon Hobby

Sig Manufacturing - Airplanes and Rockets

Sig Mfg

Brodak Manufacturing - Airplanes and Rockets

Brodak Mfg