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Mobilgas Socony-Vacuum Aviation Fuel
September 10, 1945 Life Magazine

September 10, 1945 Life

September 10, 1945 Life Cover - Airplanes and Rockets[Table of Contents]Wax nostalgic about and learn from the history of early technology. See articles from Life magazine, published 1883-1972. All copyrights hereby acknowledged.

Throughout World War II, American companies produced lavish, full-color advertisements for magazines to let the public know how the war effort was being aided by their products. Part of the motivation was probably to ease the suffering most people were experiencing through rationing of gasoline, food staples like flour and sugar (and coffee), and the scarcity of new products and replacement parts as priority was given to supplying our military's efforts to beat back and defeat the Communist, Socialist, Nazi regimes across Europe, Africa, and the South Pacific. Mobilgas, Mobileoil, and other such variations on the Mobile name were major players in the energy industry at the time this advertisement appeared in Life magazine. Not knowing what the "Socony-Vacuum" part of the label meant, I did a search and found this on the Exxon website: "The flying red horse was first used by Vacuum Oil in South Africa in 1911. In 1931, when Vacuum merged with Socony, the red Pegasus – a symbol of speed and power – was adopted as its U.S. trademark. In 1968, Mobil adopted new-look Pegasus service stations. The red Pegasus remains among the most recognized corporate symbols in American petroleum history." I wouldn't bet much money on the last statement. My guess is almost nobody under 40 years old could tell you what it is.

Mobilgas Socony-Vacuum Aviation Fuel Ad

Mobilgas Socony-Vacuum Aviation Fuel, September 10, 1945 Life - Airplanes and RocketsBombs Away! .. Then a Flying Horsepower Getaway!

From Socony-Vacuum Aviation Fuel Developments - New Super Power for U. S. Warplanes ..

New Car-Power for You ... Postwar!

Over the Target - Flying r Horsepower whips U.S. warplanes in for the kill and away with breath-taking speed!

Flying Horsepower is dazzling new climbing, maneuvering and bomb-carrying power resulting from Socony-Vacuum developments in super aviation fuels!

Super war-power today - what will it mean in your car postwar?

Just the quickest-acting, most effortless performance you've ever known! ... Flashing pick-up, greater pull, instant engine response!

The same super-fuel developments - the same super-power ingredients - will be used in a wonderful new postwar Mobilgas that delivers Flying Horsepower! That's our promise - backed by the world's greatest catalytic cracking experience and capacity!

Socony-Vacuum oil Col, Inc.

and Affiliates: Magnolia Petroleum Co.,

General Petroleum Corporation of Calif.

Official U.S. Navy Photo

After Victory - Mobilgas Socony-Vacuum for Flying Horsepower

 

 

Posted December 2, 2023

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Carpe Diem! (Seize the Day!)

Even during the busiest times of my life I have endeavored to maintain some form of model building activity. This site has been created to help me chronicle my journey through a lifelong involvement in model aviation, which all began in Mayo, MD ...

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