Color Television Sets
1969 Sears Christmas Wish Book

I bought a 1969 edition of the Sears, Roebuck & Co.'s Christmas Wish Book on eBay. It was the year I turned 11 years old, and was also the year of the Apollo 11 moon landing. Remembering how I eagerly awaited those pages filled with advertisements for model airplanes, boats, guns, Erector sets, and countless other things, I figured it might be nice to look through one again. Here is the 1967 Montgomery Ward Christmas Catalog, the 1969 Montgomery Ward Christmas Catalog and the 1969 Sears Christmas Wish Book. Enjoy!

Here on page 380 of the Sears 1969 Christmas Wish Book is a selection of higher-end color television sets. For a mere $629.95 you could own a 23" color television with instant-on technology. That was a big deal at the time. I can remember our old POS black & white set taking seemingly forever to heat up. If you were an early adopter of couch potato technology, an extra $100 got you a remote control handset - what a deal!

According to the U.S. Bureau of Labor Statistics' inflation calculator, the $729.95 price tag of the 23" color TV and remote would equal $4,556.80 in 2012 money! In 2012 you can buy a full-featured 60" widescreen TV and have money left over to build out a home theater.

Color Television Sets from the 1969 Sears Christmas Wish Book

Posted September 9, 2012