1969 Sears Christmas Wish Book

Sears 1969 Christmas Wish Book CoverI bought a 1969 edition of the Sears, Roebuck & Co.'s Christmas Wish Book on eBay. It was the year I turned 11 years old, and was also the year of the Apollo 11 moon landing. Remembering how I eagerly awaited those pages filled with advertisements for model airplanes, boats, guns, Erector sets, and countless other things, I figured it might be nice to look through one again. Here is the 1967 Montgomery Ward Christmas Catalog, the 1969 Montgomery Ward Christmas Catalog and the 1969 Sears Christmas Wish Book. Enjoy!

Minibikes from the 1969 Sears Christmas Wish Book  - Airplanes and RocketsHere on page 251 of the Sears 1969 Christmas Wish Book is something I wanted in the worst way as a kid, but my parents could not afford to buy me - a mini-bike. Literally every other boy in my neighborhood who wanted on had ones. As with my second-hand bicycle, I would have settled for any mini-bike. Understandably, the other kids' parents warned them not to let anyone else ride their mini-bikes because they were expensive commodities in the day. The woods behind our house were wiled with that wonderful 2-cycle lawnmower engine sound all afternoon after school and on weekends, but alas, I was not to join in on the reindeer games.

Occasionally, someone would give me a ride on the back of his. Once, a guy promised to let me ride his mini-bike if I helped him deliver papers for a week. I did so, and after a week we went out to a field where I was to get to ride. He said he was going to take a short ride and then come back to get me. I sat there for about an hour before realizing I'd been shafted. If he hadn't been a lot bigger than me, I'd have knocked the crap out of him.

Use the U.S. Bureau of Labor Statistics' inflation calculator to see what items cost in today's dollars. That $189.95, 2-speed mini-bike would cost $1,139.82 in 2011 money.



Posted February 20, 2011


Sears 1969 Christmas Wish Book Pages:

.22 Caliber Rifles & BB Guns
AM-FM Clock Radios
Billy Blastoff
Color Televisions
Cox F4U Corsair
Cox Dune Buggy
Cox Sea Bee Boat
Erector Set
G.I. Joe Astronaut

Major Matt Mason
Peanuts, Astronaut Snoopy Toys
Slot Car Race Track Sets
Visible V-8 Engine
Wish Books from Sears, Ward, JC Penny